http://uxdesign.smashingmagazine.com/2009/01/19/12-useful-techniques-for-good-user-interface-design-in-web-applications/
I think the best tip for interface design is to standardize everything but still add customization. If you keep things standardized then it will be easier for them to navigate through your project. But if you can balance a good amount standardization and customization it will please people.
The other point they make that really good is to keep sign up forms short and sweat. If you ask to much of people then it will scare them away. Just like the entire site you have to keep people satisfied or they will want to leave.
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